The NBA understands how to maximize a story line.

LeBron James' first return to face the Heat in Miami as a member of the Cleveland Cavaliers will occur on Christmas Day, according to the Miami Herald.

The league's 2014-15 schedule is not finalized, but the Herald reported that an internal draft shows the Cavaliers-Heat game would be telecast on ABC on Christmas, likely at 2:30 p.m. or 5 p.m. ET.

James spent four years in Miami, leading the Heat to the NBA Finals every season and winning two title, but returning to Cleveland this summer as a free agent.

According to the Herald, the full NBA schedule will be announced in mid-August.