We felt like it was really important to deliver what I think will be the best current-gen "Call of Duty" ever because that game's going to benefit from all of the new thinking and all of the new ideas that are going into the next gen.
Some of the things from a technological standpoint won't be executable on the current gen, like the Sub D and the texture mapping and that stuff, but all of the gameplay ideas like dynamic maps, character customization, the new story, the new world; the current gen will be the beneficiary of all of those new ideas. I think it's going to be the best current-gen game we've ever made.
CNN: Traditionally, with new hardware comes lower price points for current gen. How much life there is in the current-gen systems moving forward, given that PlayStation 2 had a very long tail?
Hirshberg: I try to not predict these things. What I know is we're going to have great games on every platform wherever our audience is. This has been Activision's philosophy for a long time. We've always been platform agnostic.
Wherever there are gamers that want to have a great experience, we're going to have a great "Call of Duty" game for them; we're going to have a great "Skylanders" game for them.
Even if the next gen is off to the races on Day One, there will still be a lot of people who either are waiting to see or saving their money and who aren't going to dive in right away, and we want them to have a great experience, too.