Are pricey Super Bowl ads worth the investment?
Advertisers paying about $3.8M this year for 30 seconds or airtime
POSTED: 2:59 PM Jan 30 2013
UPDATED: 12:02 PM Jan 31 2013
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Advertisers will trot out their Sunday best for the big game, but are the millions of dollars of Super Bowl airtime worth the investment? Karin Caifa has a preview of Sunday's ads, and how some brands are stretching their dollars.
