There are degrees of spoilers, and some -- in the form of expectations -- are woven into certain genres. We go to horror movies knowing that something is going to make us jump. We read mysteries knowing that the author is dropping clues to solving the crime.
It's knowing when the scare is coming, or having the murderer revealed beforehand, that's often the spoiler.
And over time, some spoilers cease to be so bothersome. By now (presumably), the world knows that Janet Leigh's character is killed in the shower less than halfway into 1960's "Psycho" -- a huge shocker when the movie came out. What's left is being able to admire Alfred Hitchcock's filmmaking artistry in the shower scene and the rest of the film.
"There have to be other reasons we like watching things that have nothing to do with figuring out what's happening next," says Barnes, noting that story construction, character relationships and language enter in the equation.
Besides, spoilers are so available now. A huge chunk of Filmsite.org is dedicated to spoilers; other sites, including themoviespoiler.com and moviepooper.com, are completely dedicated to the practice.
We've now become so inured to spoilers, and so immersed in our social-media worlds, that we've come to expect that it won't take long to find out a surprise. Five years ago, New York magazine even posted a "spoiler statute of limitations" so incensed readers would know when to get mad.
You can still rail at those so-called friends (or, let's face it, media outlets) who give away the surprise. And then download one of the spoiler apps.
Solt and Loew have big plans. Why not? Spoiler Shield was downloaded thousands of times in just its first weekend.
"We're exploring all different ways to use Spoiler Shield," says Loew, noting movies are in the works, as well as toggles for the NBA, NHL and European soccer. They're even investigating customized local shields.
"That's what we really love about it," adds Solt. "It's a year-round app."
So maybe you won't find out the details for "Gravity." Don't worry -- you won't get them from us. Some things are better experienced first-hand.
However, you'll probably find out in the comments.