As WCTI NewsChannel 12 celebrates its 50th anniversary on Saturday, Sept. 7, current employees reflect on their time at the station.
News Anchor Wes Goforth says technology, including social media, has changed the way we deliver news, weather and sports.
"When I came here almost 17 years ago, there was one TV station under this roof, Channel 12 ABC. Today there are six. Technology has broadened our ability to serve our viewers so much. When you think about it, we had one live truck; we have three now including a satellite truck."
Chief Meteorologist Skip Waters also points to a number of changes.
"In September of 1982, we became the first TV station in the market to have a computerized weather system," Waters said. "We were the first, and for many years, only station to have a satellite truck which was very helpful during hurricanes."
News Anchor Brian North says there's a reason why we've made it this far.
"We make it a smaller market than it is sometimes," he said. "We get to know people and make it a smaller market. We get to know our neighbors even if they're not our immediate neighbors...and I think that is one of the things that's made WCTI successful through the years is making it feel like a family, extended."
It's a family that began with Nathan Frank.
He fought for ten years to get an FCC license to launch an ABC affiliate in Eastern North Carolina.
On Sept. 7, 1963, he realized his dream.
WNBE TV gave way to WCTI in 1970, when Continental Television bought the station. Bonten Media purchased the station in 2008 and remains the owner to this day.
Over the years, many of the faces have changed, but the desire to serve the community remains the same.