The New Bern aldermen approved a new road sign ordinance Tuesday night.  If affects the three mile section of highway 70 that runs from the new route 43 by-pass to Martin Luther King, Jr. Boulevard.  Signs along that stretch of road can now stand 30 feet high and be up to 200 square feet.   That raises the previous height by 10 feet.  The move is made a month after Cracker Barrel pulled out of a deal to build a store next to the New Bern mall.  Alderman Denny Bucher says he hopes the change will attract future businesses, including to the proposed Craven 30 sight.

The aldermen also received an update on the city branding campaign being conducted by North Star Destination Strategies.  Phase one is now complete, and the company went through extensive results from one-line research from about 280 people.  They have determined New Bern is a unique city full of firsts and will try to capitalize from it.  They have come up with a label for the city called the "Coastal River Culture" and will now go into phase two and try to expand on that concept.  Phase two is expected to take three to four months to complete, and will start breaking down what will make the city attractive to businesses, visitors and residents.