Greenville, N.C. mayor Allen Thomas, and High Point mayor Bernita Sims joined the NASCAR Sprint Media Tour at Hendrick Motorsports to accept checks from last year's May Race to Education program. As a part of the program, cities across North Carolina were paired by random drawing with a NASCAR Sprint Cup Series driver.

Greenville was paired with 2012 All-Star Race-winner Jimmie Johnson, and High Point selected driver Kasey Kahne, who won the 2012 Coca-Cola 600, earning each city $20,000 to use toward educational programs within the community. Charlotte Motor Speedway president and general manager Marcus Smith presented them with their winnings. Through the May Race to Education program, mayors and community leaders from Asheville to Wilmington were paired by random drawing with drivers who are were locked into the 2012 NASCAR Sprint All-Star Race at Charlotte Motor Speedway. The driver who won the NASCAR Sprint All-Star race and the Coca-Cola 600 each won a $20,000 zMAX Race to Education award, to be used for educational programs in the community with which he was paired.