On the day of planned same-sex kissing at Chick-Fil-A locations around the country, no one participated in Eastern Carolina as of 5 p.m. Friday, according to store representatives.
Gay rights advocates planned "National Same-Sex Kiss Day" as a counterbalance to Wednesday's "Chick-Fil-A Appreciation Day."
Thousands turned out Wednesday to support the company president Dan Cathy.
He had made statements against gay marriage, which drew criticism from supporters of equal marriage rights.
But sidewalks were empty Friday outside local stores.
Customers ate inside the locations, but no one was kissing.
Jeremy Jarmon, who's gay, chose not to protest.
He thinks there are two reasons others made the same choice he did: fear and a desire to protest in a manner other than kissing.
"As a gay Christian, I feel like I've worked really hard to bridge the gap between the gay community and the church," Jarmon said.
"And unfortunately Wednesday kind of made that divide wider."
Margo Shade was at a Jacksonville Chick-Fil-A Wednesday, and was back Friday.
Toting a Bible, Shade wanted to see protestors at the location because she wanted to talk to them.
"I want to share with them that we are not bad people," Shade said.
Protestors did rally Friday at Chick-Fil-A locations outside the east, including in Atlanta.