The family of a Pitt Community College student killed by a hit-and-run driver in August hopes a new sign will help lead investigators to the person responsible.  

Austin Baeza, 20, was walking along Hwy. 33 west of Memorial Drive in Pitt County when he was hit and killed.

His parents put up a banner at the crash site Friday night.   

The reward in the case is now up to $11,500, but Austin's mother says leads in the case have grown cold. She hopes the sign will send a message.

"We want the person that did this to see his face and drive by here and think -- wow, I just decimated somebody's family by my irresponsibility," Nicolette Baeza said.

Family and friends placed a memorial at the site to mark their first holiday season without Austin. It includes a Halloween pumpkin and a Christmas tree.

Loved ones will meet at the Pitt County Sheriff's Office at 10 a.m. Saturday.

They plan to knock on doors and pass out flyers to spread the word about the deadly hit-and-run.