An image of a young woman who became known as the "Obamacare girl" is no longer on the homepage of the federal government's health care site.
In the process of changing the homepage of HealthCare.gov to highlight the different enrollment options now being offered, the image of the woman, who has become a symbol of the online federal exchange, was set aside, said an official with Centers for Medicare and Medicaid, or CMS.
CMS is the agency responsible for operating the website.
The picture drew much news coverage and online discussion with people wanting to know her identity. A small company that originally worked on the homepage told CNN's Jeanne Moos that the woman was part of the original design mock-up of the website.
HealthCare.gov's quiet makeover is the latest attempt by the administration to draw attention away from the website's problematic launch. When enrollment began Oct. 1, just the website option was highlighted, punctuated by "Obamacare girl." Now, when visiting the site, new imagery emphasizes multiple ways to register for a new health insurance plan, such as enrollment by phone.
Online updates will continue in response to feedback from website users and social media, according to the official.
The individuals in the images that were initially used for the launch of the website signed standard release forms and understood how their images would be used, said the official, who was not authorized to speak for publication and declined to be identified.