Lyle R. Schulze

POSTED: 4:40 PM Apr 09 2013   UPDATED: 2:14 PM Mar 20 2015

Lyle Schulze is the vice president and general manager of WCTI-TV and WFXI-TV (FOX Eastern Carolina).  Lyle is a 35-year broadcast veteran, having managed stations in his hometown of Milwaukee, Wis., Charlotte, N.C., Houston, Texas, Evansville, Ind., Lansing, Mich. and Palm Springs, Calif. 

Lyle began his career as a T.V. director. He directed newscasts and eventually professional sports, including a stint as the NBA’s Milwaukee Bucks producer/director.

In Houston, he became V.P. of programming and operations for NBC affiliate KPRC-TV. There, he was responsible for daily news operations and more than 200 people. While at KPRC, he oversaw the longest running locally-produced program in the country, called “The Eyes of Texas." He won multiple Emmy Awards at KPRC-TV for his role as executive producer of local programming.

Later, he was hired by cross-town rival KHWB-TV to handle all programming and news operations for the Tribune Broadcasting station. He was also the executive producer for the NBA Houston Rockets broadcasts and the NFL’s Houston Oilers. Eventually, he moved into the sales department, where he became a local account executive and sold advertising. 

Seeking to get closer to family in Wisconsin, he was hired as a general manager for the WB affiliate in Evansville, Ind. Two years later, the Journal Broadcast Group tapped him to manage their FOX affiliate in Lansing, Mich. Having sparked this station into a competitive position in the market, Journal Broadcast Group moved Lyle to Palm Springs, Calif. to manage its NBC and My Network affiliates. When Bonten Media Group (owner of WCTI/WFXI) called for the opportunity here in New Bern/Greenville, Lyle jumped at the chance to return to North Carolina.

Lyle is a graduate of Milwaukee Area Technical College with a degree in television production. He resides in New Bern and serves on the board of the Twin Rivers YMCA and the finance committee of the New Bern Chamber of Commerce. Lyle is an avid runner and participates in local races.